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55

baseball shirt

Worth a look

Shows a fragmented shelf (top 5 take 10% of clicks), but weak search conversion (0.3%) keeps it on the watch list.

Market size 21Growth 56Conversion 4Competition 98Returns 24Price range 89Avg price 84Brand share 96Review moat 65Quality gap 48

Competition

Incredible10%

top-5 click share — an open shelf

Brand share

Incredible31%

top-5 brand share — no brand owns this niche

Price range

Great$7.99–$95.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.67

avg listing price — sweet spot $15–$100

Review moat

Good893.52

avg incumbent reviews — the moat a new listing must climb

Growth

Good+29.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad5.3%

return rate — above 5% kills the launch gate

Market size

Bad$85K

$85K/yr · 1.4M searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Search terms