48
bandage dress
Skip itHigh returns (20.9%) — this niche doesn't clear our bar today.
Avg price
Incredible$45.72avg listing price — sweet spot $15–$100
Price range
Incredible$14.95–$79.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great21%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,814.08avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Market size
Bad$97K$97K/yr · 1.3M searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad20.9%return rate — above 5% kills the launch gate
Signals High Returns