42
banana socks
Skip itSoft demand (-42.7% this quarter) — this niche doesn't clear our bar today.
Brand share
Great41%top-5 brand share — no brand owns this niche
Review moat
Great318.64avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.18avg listing price — sweet spot $15–$100
Price range
Okay$6.91–$20.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$26K$26K/yr · 55K searches
Growth
Bad-42.7%90-day search growth — must beat 0% to launch