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ballet outfit women
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Market size
Good$393K$393K/yr · 618K searches
Growth
Good+28.1%90-day search growth — must beat 0% to launch
Returns
Okay3.7%return rate — above 5% kills the launch gate
Avg price
Okay$10.50avg listing price — sweet spot $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,851.43avg incumbent reviews — the moat a new listing must climb
Price range
Bad$5.64–$16.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand