50
balding wig
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but a small market ($34K/yr) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great35%top-5 click share — an open shelf
Avg price
Great$15.07avg listing price — sweet spot $15–$100
Review moat
Okay1,825.7avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.95–$24.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Returns
Okay4.5%return rate — above 5% kills the launch gate
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Market size
Bad$34K$34K/yr · 65K searches
Signals No Dominant Brand