40
baja hoodie
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$28.99avg listing price — sweet spot $15–$100
Price range
Incredible$14.95–$39.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great28%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,894.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Returns
Bad7.0%return rate — above 5% kills the launch gate
Market size
Bad$43K$43K/yr · 297K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Returns