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52

bad day to be a beer shirt

Worth a look

Shows a thin review moat (27 avg reviews), but a small market ($17K/yr) keeps it on the watch list.

Market size 4Growth 98Conversion 48Competition 37Returns 82Price range 77Avg price 86Brand share 44Review moat 99Quality gap 11

Review moat

Incredible26.86

avg incumbent reviews — the moat a new listing must climb

Growth

Incredible+215.9%

90-day search growth — must beat 0% to launch

Avg price

Great$19.56

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Price range

Great$10.11–$32.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$17K

$17K/yr · 22K searches

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