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baby undershirt

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Strong incumbent ratings (4.8★) — this niche doesn't clear our bar today.

Market size 16Growth 22Conversion 33Competition 76Returns 75Price range 77Avg price 85Brand share 34Review moat 15Quality gap 15

Avg price

Great$18.95

avg listing price — sweet spot $15–$100

Price range

Great$8.64–$36.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Returns

Good2.0%

return rate — above 5% kills the launch gate

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-5.6%

90-day search growth — must beat 0% to launch

Market size

Bad$66K

$66K/yr · 133K searches

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Review moat

Bad22,124.85

avg incumbent reviews — the moat a new listing must climb

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