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baby turkey hat
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Review moat
Great149avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.66avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good$7.94–$23.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$0$0/yr · 102K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Returns
Bad16.9%return rate — above 5% kills the launch gate