40
baby turkey costume
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Review moat
Great128.1avg incumbent reviews — the moat a new listing must climb
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Avg price
Great$16.79avg listing price — sweet spot $15–$100
Price range
Good$6.05–$39.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Market size
Bad$0$0/yr · 160K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Returns
Bad15.7%return rate — above 5% kills the launch gate
Signals High Returns