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baby shirts
Worth a lookShows a fragmented shelf (top 5 take 23% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$18.81avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$8.97–$38.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Okay$248K$248K/yr · 971K searches
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Review moat
Bad5,069.4avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality