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baby scooby doo costume

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A small market ($21K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 38Conversion 8Competition 68Returns 5Price range 90Avg price 95Brand share 20Review moat 83Quality gap 35

Avg price

Incredible$32.29

avg listing price — sweet spot $15–$100

Price range

Great$12.11–$59.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great336.86

avg incumbent reviews — the moat a new listing must climb

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+10.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$21K

$21K/yr · 101K searches

Returns

Bad10.5%

return rate — above 5% kills the launch gate

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