43
baby outfits 0-3 months
Skip itSoft demand (-41.8% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$19.78avg listing price — sweet spot $15–$100
Price range
Great$6.65–$75.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad14,242.52avg incumbent reviews — the moat a new listing must climb
Market size
Bad$41K$41K/yr · 287K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-41.8%90-day search growth — must beat 0% to launch