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47

baby onesies 6-9 months girl

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A small market ($65K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 28Conversion 36Competition 92Returns 74Price range 83Avg price 91Brand share 40Review moat 17Quality gap 16

Competition

Great23%

top-5 click share — an open shelf

Avg price

Great$21.36

avg listing price — sweet spot $15–$100

Price range

Great$7.42–$58.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.0%

return rate — above 5% kills the launch gate

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+2.7%

90-day search growth — must beat 0% to launch

Review moat

Bad19,199.28

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$65K

$65K/yr · 106K searches

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Search terms