47
baby hat and mitten set
Skip itSoft demand (-36.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great21%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good$14.40avg listing price — sweet spot $15–$100
Price range
Good$7.17–$28.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,661.34avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$44K$44K/yr · 196K searches
Growth
Bad-36.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand