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baby gowns
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Competition
Great22%top-5 click share — an open shelf
Avg price
Great$20.19avg listing price — sweet spot $15–$100
Price range
Great$10.41–$47.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Okay$197K$197K/yr · 920K searches
Review moat
Bad6,829.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale