46
baby girl socks 6-12 months
Skip itSoft demand (-30.7% this quarter) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.52avg listing price — sweet spot $15–$100
Market size
Okay$117K$117K/yr · 262K searches
Review moat
Bad6,671.11avg incumbent reviews — the moat a new listing must climb
Price range
Bad$5.47–$17.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-30.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand