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baby girl socks 12-24 months
Skip itSoft demand (-29.9% this quarter) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.69avg listing price — sweet spot $15–$100
Review moat
Bad6,252.54avg incumbent reviews — the moat a new listing must climb
Price range
Bad$6.53–$17.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$55K$55K/yr · 103K searches
Growth
Bad-29.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand