Skip to content
56

baby girl shorts

Worth a look

Shows a fragmented shelf (top 5 take 9% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 20Growth 79Conversion 18Competition 98Returns 53Price range 72Avg price 80Brand share 68Review moat 56Quality gap 23

Competition

Incredible9%

top-5 click share — an open shelf

Avg price

Great$16.96

avg listing price — sweet spot $15–$100

Growth

Great+71.2%

90-day search growth — must beat 0% to launch

Price range

Good$6.35–$36.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Review moat

Good1,263.45

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.9%

return rate — above 5% kills the launch gate

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$81K

$81K/yr · 336K searches

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Reviews