48
baby eye mask
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.41avg listing price — sweet spot $15–$100
Review moat
Great340.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$8.98–$32.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Growth
Okay+17.9%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$51K$51K/yr · 137K searches
Signals Out of Stock