51
baby boy summer
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but a small market ($43K/yr) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Avg price
Great$16.51avg listing price — sweet spot $15–$100
Price range
Great$8.65–$36.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Growth
Okay+10.7%90-day search growth — must beat 0% to launch
Review moat
Okay3,309.99avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$43K$43K/yr · 305K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand