43
baby boy sleepers 3-6 months
Skip itSoft demand (-21.4% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Great$21.07avg listing price — sweet spot $15–$100
Price range
Great$9.89–$44.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad16,305.9avg incumbent reviews — the moat a new listing must climb
Market size
Bad$70K$70K/yr · 274K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.4%90-day search growth — must beat 0% to launch