45
baby boy pajamas
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Great$22.66avg listing price — sweet spot $15–$100
Price range
Great$9.78–$44.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Okay3.2%return rate — above 5% kills the launch gate
Market size
Okay$184K$184K/yr · 1.2M searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad14,079.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale