60
baby boy clothes
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Market size
Great$1.9M$1.9M/yr · 10.8M searches
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Great$18.84avg listing price — sweet spot $15–$100
Price range
Great$6.94–$74.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Bad11,699.39avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand