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baby bonnets 0-6 months
Skip itPrices mostly outside the sweet spot ($5.27–$15.84) — this niche doesn't clear our bar today.
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Good1,486avg incumbent reviews — the moat a new listing must climb
Market size
Okay$240K$240K/yr · 841K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.24avg listing price — sweet spot $15–$100
Growth
Bad-21.0%90-day search growth — must beat 0% to launch
Price range
Bad$5.27–$15.84cheapest to priciest tracked listing — scored on the share inside $15–$100