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autism socks
Skip itSoft demand (-50.6% this quarter) — this niche doesn't clear our bar today.
Brand share
Great49%top-5 brand share — no brand owns this niche
Review moat
Great309.83avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Avg price
Good$13.83avg listing price — sweet spot $15–$100
Price range
Good$6.19–$30.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$12K$12K/yr · 33K searches
Growth
Bad-50.6%90-day search growth — must beat 0% to launch