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aunt necklace
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great200.6avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.59avg listing price — sweet spot $15–$100
Price range
Good$9.28–$28.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$23K$23K/yr · 57K searches