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audrey hepburn costume
Skip itHigh returns (11.8%) — this niche doesn't clear our bar today.
Avg price
Great$21.02avg listing price — sweet spot $15–$100
Price range
Good$6.87–$37.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good817.5avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad$84K$84K/yr · 152K searches
Growth
Bad-25.9%90-day search growth — must beat 0% to launch
Returns
Bad11.8%return rate — above 5% kills the launch gate