63
athletic romper
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Growth
Incredible+140.5%90-day search growth — must beat 0% to launch
Avg price
Incredible$23.07avg listing price — sweet spot $15–$100
Brand share
Great42%top-5 brand share — no brand owns this niche
Price range
Great$9.57–$39.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,054.79avg incumbent reviews — the moat a new listing must climb
Market size
Okay$186K$186K/yr · 4.0M searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad12.3%return rate — above 5% kills the launch gate