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astrid costume
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Avg price
Great$47.33avg listing price — sweet spot $15–$100
Review moat
Great225.9avg incumbent reviews — the moat a new listing must climb
Price range
Great$11.07–$119.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Returns
Bad8.9%return rate — above 5% kills the launch gate
Market size
Bad$16K$16K/yr · 156K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale