38
art the clown mask
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible79.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$19.53avg listing price — sweet spot $15–$100
Price range
Great$8.80–$52.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.8%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Returns
Bad10.1%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 200K searches