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army shirt
Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$19.92avg listing price — sweet spot $15–$100
Price range
Great$9.92–$34.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Growth
Good+48.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,211.9avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Bad$52K$52K/yr · 345K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand