34
aries
Skip itSoft demand (-80.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Good$14.80avg listing price — sweet spot $15–$100
Price range
Good$7.56–$33.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,163.83avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$35K$35K/yr · 229K searches
Growth
Bad-80.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier