40
argyle sweater vest
Skip itSoft demand (-41.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.27avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Price range
Great$8.70–$44.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,097.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Market size
Bad$39K$39K/yr · 197K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad10.5%return rate — above 5% kills the launch gate
Growth
Bad-41.2%90-day search growth — must beat 0% to launch
Signals High Returns