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58

arch support slides

Worth a look

Shows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 26Growth 80Conversion 5Competition 97Returns 13Price range 78Avg price 95Brand share 84Review moat 21Quality gap 75

Competition

Incredible12%

top-5 click share — an open shelf

Avg price

Incredible$39.76

avg listing price — sweet spot $15–$100

Brand share

Great51%

top-5 brand share — no brand owns this niche

Growth

Great+72.3%

90-day search growth — must beat 0% to launch

Price range

Great$9.95–$117.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay$107K

$107K/yr · 670K searches

Review moat

Bad10,899.49

avg incumbent reviews — the moat a new listing must climb

Returns

Bad8.3%

return rate — above 5% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Reviews