40
aoxjox
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$25.04avg listing price — sweet spot $15–$100
Price range
Great$7.27–$45.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,615.44avg incumbent reviews — the moat a new listing must climb
Market size
Okay$102K$102K/yr · 1.2M searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-25.4%90-day search growth — must beat 0% to launch
Returns
Bad9.8%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Returns