54
antlers
Worth a lookShows a sweet-spot price point ($33.01 avg), but weak search conversion (1.8%) keeps it on the watch list.
Avg price
Incredible$33.01avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,335.64avg incumbent reviews — the moat a new listing must climb
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Okay+7.9%90-day search growth — must beat 0% to launch
Price range
Okay$6.88–$310.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$108K$108K/yr · 181K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale