60
antenna headband
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Great306.34avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Price range
Good$4.97–$33.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+37.0%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Returns
Okay3.7%return rate — above 5% kills the launch gate
Avg price
Okay$11.09avg listing price — sweet spot $15–$100
Market size
Okay$193K$193K/yr · 409K searches