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53

anrabess sweater

Worth a look

Shows a fragmented shelf (top 5 take 7% of clicks), but weak search conversion (0.2%) keeps it on the watch list.

Market size 63Growth 19Conversion 2Competition 98Returns 21Price range 86Avg price 80Brand share 80Review moat 25Quality gap 63

Competition

Incredible7%

top-5 click share — an open shelf

Price range

Great$6.33–$102.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Avg price

Great$17.06

avg listing price — sweet spot $15–$100

Market size

Good$579K

$579K/yr · 18.8M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,101.33

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.2%

return rate — above 5% kills the launch gate

Growth

Bad-11.8%

90-day search growth — must beat 0% to launch

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Search terms