43
anna wig
Skip itHigh returns (12.9%) — this niche doesn't clear our bar today.
Avg price
Great$20.22avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$11.65–$38.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good962.31avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Bad-30.3%90-day search growth — must beat 0% to launch
Market size
Bad$25K$25K/yr · 26K searches
Returns
Bad12.9%return rate — above 5% kills the launch gate
Signals High Returns