37
anine bing
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible4.55avg incumbent reviews — the moat a new listing must climb
Competition
Great26%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$158.05avg listing price — sweet spot $15–$100
Market size
Bad$99K$99K/yr · 140K searches
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
Price range
Bad$54.99–$409.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad12.5%return rate — above 5% kills the launch gate