50
animal mask
Worth a lookShows no brand lock-in (top 5 brands take 51% of clicks), but soft demand (-16.7% this quarter) keeps it on the watch list.
Brand share
Great51%top-5 brand share — no brand owns this niche
Review moat
Good539.78avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.65avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Price range
Okay$6.40–$23.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$76K$76K/yr · 138K searches
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand