48
animal ears
Skip itHigh returns (8.0%) — this niche doesn't clear our bar today.
Brand share
Great51%top-5 brand share — no brand owns this niche
Review moat
Great356.02avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.01avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Good$6.29–$38.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Market size
Bad$82K$82K/yr · 352K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Returns
Bad8.0%return rate — above 5% kills the launch gate