36
animal costume
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.54avg listing price — sweet spot $15–$100
Price range
Great$10.93–$41.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,298.36avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Returns
Bad9.1%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$23K$23K/yr · 177K searches