18
anger tie
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible21avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Avg price
Bad$6.82avg listing price — sweet spot $15–$100
Growth
Bad-23.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$2K$2K/yr · 3K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad12.0%return rate — above 5% kills the launch gate
Price range
Bad$5.62–$8.02cheapest to priciest tracked listing — scored on the share inside $15–$100