27
anger inside out
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great163avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.59avg listing price — sweet spot $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Price range
Okay$8.02–$21.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad90%top-5 click share — a locked-up shelf
Market size
Bad$15K$15K/yr · 23K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier