35
amy winehouse costume
Skip itHigh returns (13.4%) — this niche doesn't clear our bar today.
Avg price
Great$21.70avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$12.94–$27.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,922.5avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad$25K$25K/yr · 20K searches
Returns
Bad13.4%return rate — above 5% kills the launch gate
Signals High Returns