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alpaca scarf
Skip itSoft demand (-78.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$52.54avg listing price — sweet spot $15–$100
Review moat
Great299.1avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Price range
Good$14.92–$150.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.0%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 51K searches
Growth
Bad-78.6%90-day search growth — must beat 0% to launch