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alien shirt
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$19.17avg listing price — sweet spot $15–$100
Growth
Great+80.6%90-day search growth — must beat 0% to launch
Review moat
Great399.21avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.95–$43.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$80K$80K/yr · 300K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand