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albert einstein costume
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Review moat
Great256.06avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.62avg listing price — sweet spot $15–$100
Price range
Good$6.56–$36.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Returns
Bad6.4%return rate — above 5% kills the launch gate
Market size
Bad$42K$42K/yr · 64K searches